Technocultural 
And, with the press of a button, perhaps thousands of Apple faithful breathed a heavy and singular groan of disappointment that the Macbook Pro line had not been updated. Mac Rumors, for weeks had cautioned eager laptop upgraders to Not Buy “- Updates Soon”, and based on nearly precise industry data had bet that the mobile computing Mac community would reap the benefits of their baited patience. Not to be, at least until next Tuesday, when we’ll all gather ’round our laptops to keep an eagle eye watch ’round the Apple store once again.
But really, I’ve been sitting on my inaugural “Hello World” entry for over a year now, imagining exactly what I really want to write about. Several months ago, I had cautioned that this site would not best be suited as my personal design blog, or solely that for matter of topic. I love design! I also hate design. It challenges me and frustrates me to no end; though grasping for, and eventually grabbing onto a concept and guiding it from imaginary infancy to a full scale graphically interfaced expression continually proves to perpetually rewarding!
I believe design, however, is a mere extension of what it truly represents, our/human’s interface with technology and how our interaction with technology has historically shaped our understanding of the world and each other.
The example from this morning – Apple’s severe lack of attention to us Macbook Pro owners – excellently serves as an example of just how technology infiltrates and enriches our collective conscious.
As individuals, we appraise our technological needs and find intersects with the immediacy of those needs and the feasibility of integrating that technology into our lives. The balance of that equation, for me (for example) results in adopting and investing in said tech (Macbook Pro).
Still, as a technoculture, we’re drawn to what’s shiny and new and we share with each other our excitement (and disappointment) on a communal scale. Expectations are either satisfied or hopes are dashed, we relate to each other. Oddly enough, some of us may experience those events with like-minded people, and, for those of you who have sat through a Steve Jobs Live-blog, who know what “Chocolate Rain” is, or who have even gathered around the television to watch the Super Bowl, you likely know what I mean.
Technology is analog to religion and philosophy. That’s what I’m here to talk about!
