Launching the Hoopla Hoop, I wanted to provide our readers with a sense that they’re conversing with the writers who are sharing these great stories on the publication. Thus, as a first assignment, I require our columnists to submit an introductory article about themselves (What can be more difficult to write than writing about yourself? Everything afterwards should be easy!).

I had the impression that our first-run columnists are truly a team of founders of the publication, and wanted to present us as such by scheduling a unifying photo shoot on my very picturesque roof and including the portraits with the writer intros!

The shoots took place over several days, scheduling times for the writers to come over, then climbing up a somewhat unstable ladder to reveal what I believe to be one of New York’s most dramatic landscapes. As expected, our writer’s portraits embellished that landscape!

• date: April 2010
• client: Personal Project
• Camera/Lens: Pentax K-7, 77mm FA-L f1.8 (115mm equiv)
• website: http://www.hooplahoop.com/