The Hoopla Hoop
Posted on by Jeff Lagasca
I had always wanted to start an online magazine about the city’s culture, but never really had the creative energy or the organizational focus to do so.

I had always wanted to start an online magazine about the city’s culture, but never really had the creative energy or the organizational focus to do so.
Arts in Bushwick (AIB) is a community-based volunteer arts organization based in Brooklyn’s Bushwick neighborhood, which boasts one of the city’s most highly-populated artist communities. Since 2007, AIB organizes a series of arts festivals, the largest being Bushwick Open Studios which basically turns the entire neighborhood into an art-gallery-cum-block-party for an entire weekend to kick off the summer.
Like any designer, I’m hardly ever satisfied with the work I do for myself. Literally, I am my own worst client! Finishing up my tenure as Sosauce’s Creative Director, I sat down and evaluated my own personal collateral and design stack to measure how effectively I had been designing for myself, see my 2009 design. [...]
Bershan Shaw is an actress, business owner and warrior living in New York City. She recently overcame a personal struggle with breast cancer, waking energized and wanting to connect more survivors and warriors with each other on the WWW! BershanShaw.com serves as Bershan’s first foray into reaching out to her community of warriors! Personally, this [...]
Gifted and talented photographer, Lemia Bodden wanted a merchandise site that properly showed off her striking collection of prints. We worked together to form both an online identity and mininalist storefront, both, engaging her potential customers and making the shopping experience easy with a PayPal cart. date: December 2009 client: Lemia Bodden url: quelquestore.com
Current Design Previous Designs Jefflagasca.com sees its 2nd major interation. In the 13+ years since my first ever Web site (embarassingly, a tribute site to my favorite tennis player of the 90s, Goran Ivanisevic) and my 3rd site fully controlled by blog, the 2009 version of jefflagasca.com serves as my proudest personal achievement! The entire [...]
New Media & Youth Action was a direct result of Sosauce’s Travel Internship, Will Work for Travel, attracting high caliber speakers who are experts on utilizing Social Media and Networks to further Social Justice and Environmental Issues. Ruhi Shamim, one of Sosauce’s Summer 2009 interns was by and large responsible for organizing and programming the [...]
A redesign of Sosauce’s previous iteration. The new login screen is highly reflective of my and the company’s desire to shift focus and direction, in both application platform and marketing presentation and language. date: October 2006 – Present client: Sosauce url: sosauce.com Employed Designs Alternate Designs
A truly international platform, pointing Sosaucers towards useful user-generated content and travel suggestions at all levels of interest: Regional, Country, Destination and Point of Interest! date: April 2009 client: Sosauce url: sosauce.com/blog